In the last couple of years, Cell phones have become popular funnel for marketing and advertisements. Being a crucial part of daily existence, cell phone facilitates advertisement to achieve his target audiences almost anytime, anywhere. An additional advantage is the fact that each marketing advertisement could be target to individual’s profile. Based on market and consumers requirement, form of mobile marketing also changes. Wish to consider see what various kinds of mobile advertisements can be found.
Texts:This is actually the easy and most widely used type of mobile marketing. Mobile advertisement reaches to his audience healthy of the simple text using SMS (Short Message Service) or CBS (Cell Broadcast Service).
I still remember a note from leading book shop, “Want latest Harry potter book? Subscribe now by replying yes”. Another example you’ll want seen during cricket/sports tournaments,” send CKRT for news on “. This method of advertising is the same as e-mail marketing and also have the same issue of Junk e-mail.
Multimedia Messaging Services: Limitation of SMS is it only supports text. MMS advertisement may also contain Image/Audio/video which contents could be arranged inside a timed slideshow. Almost all phones include MMS capacity of delivering/receiving MMS. Apple’s iPhone is definitely an exception for MMS, because it does not support MMS functionality. These messages could be geared to individual audience in addition to number of similar interest people. Again messaging advertisement includes size limitation.
On-demand Multimedia content: Need for multimedia content for example images/video/games/ringers is growing with accessibility to effective multimedia capacity enables phone. And therefore enabling vendors to make use of this chance to enter the marketplace and fasten to his audiences. Illustration of these advertisement are ‘messages after or before any video’, ‘Ads strip below/surface of Image/video/games ‘, ‘logos, service info built-into game content’, ‘Full-page ad image between game phases’. Nowadays promotion of films and albums will also be happening on mobiles.
Internet based Advertisement: The web is reaching in to the phone through WAP. Our phones have become an energetic node of internet and shortly it’ll outnumber the web users using PC. Advertising on webpages particularly intended for access by cellular devices which is being a growing trend in mobile marketing. These ads are uncovered to user on the web site healthy of images, links, banners etc.
Google, Yahoo, along with other major mobile content providers happen to be selling advertising placement on their own qualities. These webpages and ads are compatible to mobile browsers and therefore provide advertisers a method to achieve mobile customers easily. Now media brands are deploying portals which aren’t just for browsing but additionally gives engaging experience. Example ‘preview before buy’ feature.
Advertisement using Bluetooth/Infrared: Bluetooth and infrared are without charge wireless communication technologies. Using Bluetooth different vendors send their mobile happy to buyers. These technologies have limitation with distance, so vendors normally installed Bluetooth/Infrared enabled devices and phone users for mobile contents. Here these technologies require user’s permission which means this advertisement can’t be focused on broadcast. Games/images/audio/videos are transfer to audience using their permission. Even though this is not so popular method of advertisement but it’s extremely effective. ValueFirst Connect conducted Bluetooth marketing for Tata Sumo Grande in India.
Location Based Services:Location Based service (LBS) can be found by operators in an effort to send the data requested by user according to their current location. With greater data rates and data services, subscribers are more and more using LBS applications.
Consider the scenario LBS subscriber requested details about all food joints inside a particular locality. Operator will give you details or all restaurants/cafes close to that place. This really is only a custom advertising. Customer can get information and types will receive a medium to draw in a person. This advertisement could be text based, banner based or icon based based upon user subscription.
Miscellaneous: Mobile coupons, short codes, keywords are also various kinds of advertisement to focus on consumers. Mobile coupons are similar to normal coupons expect on phone. They’re targeted by individual preferences and locations, thus creating a greater return.
Gartner predicts the mobile advertising market will grow from £535 million this past year to exceed $2.7 billion in 2008 and $12.8 billion by 2011. Such promising growth attracts increasingly more marketers towards mobile marketing and making method for increasingly more advertisements. Mobiles phones enable a 2 way communication advertising between marketer and customers. Let us wait what other kinds of interactive advertisement are approaching for purchasers.
Singtel media offers location based SMS marketing services and MMS services that can be a great way to market a brand via mobile. Mobile advertising has been a rapidly growing sector of Singtel and it can use its data on profiles to reach out to the right customers.