We all know how vital it is to have a business website these days, but why are so many of us getting it so wrong? You see, simply having an online presence is not enough to ensure that your brand is noticed out there in the world wide web, you need to follow certain guidelines if you are to be taken seriously. Although building a website can appear to be a technical and somewhat daunting activity, it really is not that big of a deal. These days you can use any number of tools to create a fabulous looking site that really does the trick. But you still need to work with a certain formula if you are ever going to make any money this way. We have found a number of common mistakes that novice and experienced website builders seem to be making on a regular basis. Please take a few minutes out of your busy schedule and allow us to point out some bloopers that you really should avoid.
Your theme may really rock and those graphics are to die for, but what is it all about? If you haven’t really got a firm business plan in place, your website will be nothing but some pretty window dressing. Think about what you are trying to achieve, who your customers are, and what kind of solutions are you offering. All of these will need to be factored into your website and the way that your customers perceive it. You should also spend some time thinking about your marketing strategies once the website is up and running because it isn’t going to promote itself.
Once your workload is up and running, that s where the real work begins, make no mistake! Because you will regularly be required to make changes to the whole shebang as your business starts to grow. You really need to treat the website as a part of your actual business or otherwise it will soon be pretty useless. You should be able to spot areas that require improvement as a matter of course, and this can only be achieved by constantly monitoring the way that it performs.
Money may be tight, but by choosing a cheap hosting option, you will be sending out a negative message. And if this hosting platform is less than 100% reliable, your website may be down more often than not. You really need to choose a domain and host that can connect to social media easily and think about any e-commerce software options that may be required at a later date. Paying 10 bucks a month may seem a little steep, but what is the point of having a free host if nobody ever gets to see your site? If you are promoting a document shredding toronto business, you will need to have a stable platform from which to do so. So spend a little more on a professional hosting service and let the public really see what you are made of!
Hopefully you will have it all covered by now, just follow these 3 rules and let us know how you do!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.