If your business is like most, you want to see it grow and thrive, and many businesses are turning to mobile apps to help keep them prosperous, and most importantly, relevant. Whether you want to grow your clientele, or simply upgrade the service you already offer them, a mobile app integrated directly with your existing business model can work wonders. According to StatCounter, mobile internet usage has increased by 67% in the past year alone, and Entrepreneur tells us that by 2017, the global app market is expected to reach $77 billion, and so it is no wonder that companies that wish to stay relevant are investing more than ever in mobile business applications.
Take, for example, Tim Hortons, who recently implemented the first Host Card Emulator/Near Field Communication implementation of its kind, and saw their profitability soar as customers experienced more convenient and more secure ways to interact with the company. To ensure security and privacy, a secure PCI compliant environment was leveraged where credit card data is stored, rather than on the mobile application itself. Tokens were also created, which now mask the unique private account number (PAN) stored in users’ mobile devices, marking it as the first implementation of its kind in the market.
A higher quality app like this can translate to higher user ratings, generally better online rankings, more user downloads, and higher retention, which all helps to make client/business interaction easier.
Of course, Tim Hortons didn’t do this alone. In fact, they partnered with a reliable, well-established mobile app developer to help them improve upon their pre-existing consumer platforms. The process of developing this kind of game-changing mobile application technology is complex, and it takes a solid team of designers, programmers, marketers, and creative directors to see a project like this to fruition.
The development process involves User Experience workshops, beta-testing and staged rollouts, as well as quality assurance before and after launch to guarantee a successful app. It takes a fully dedicated team to measure, analyze, and respond to user behavior, as well as to track and analyze marketing campaigns.
While any business should consider monitoring user behavior data as a part of their normal activities, it’s particularly important when you’re running any form of marketing campaign to make sure you’re getting the right users at the lowest cost possible. A top-tier mobile app developer like Toronto’s own Clearbridge Mobile can help you take your business to the next level of transformative, end-to-end mobile applications by taking you through every step, from design to marketing to quality assurance. Before you decide on a mobile app provider, make sure to track down as much info on mobile application development services as you can; after all an informed decision will pay massive dividends in the end.
As technology continues to evolve, mobile applications need to be upgraded concurrently, oftentimes while they are in the process of being storyboarded, designed, or rolled out. Individual online app builders are often limited in their ability to update apps with precise and innovative features that most businesses need to move forward with the changing times. Working with an app developer like Clearbridge Mobile who specializes in custom applications ensures that the necessary upgrades can be integrated more efficiently, which will naturally result in faster response time and limited downtime for businesses and their customers.